Can you promise me that if you ever feel that spark, that itch, that voice deep in your gut telling you to share something within you, you will find a way to let it out?
In our professional lives, we spend years in school, earning degrees, gaining certifications, and mastering our craft. We invest (time and money) so much into becoming great at what we do. To keep all that knowledge to yourself is a disservice to all of us. We need your voice. We need to hear what you know.
Promise me you will find a way to share it. For me, it’s been through building a personal brand and sharing my insights on using social media to connect, amplify, and educate, both online and in person.
Find your own way to share. Please.
Thanks to these beautiful humans for coming to my Elevate Your LinkedIn class last week and for their commitment to building a personal brand online. We’re all going to be better for it.
CONTENT: I love the idea of “visionary content.”
- Content marketing in 2025: 6 strategies you can’t ignore [Search Engine Land]
INSTAGRAM: The music sticker is fun.
INSTAGRAM: You might start seeing this soon.
- Instagram tests a ‘dislike’ button for comments [TechCrunch]
INSTAGRAM: Have you noticed higher views on your Reels recently? This may be why.
- Instagram Provides Tips on How To Maximize Content Recommendations [SocialMediaToday]
INSTAGRAM: This gets a bit in the weeds, but it’s important if you debate whether to post longer videos or not.
- Instagram Explains How Its Algorithm Weighs Time Spent Watching Longer Clips [SocialMediaToday]
LINKEDIN: Have you noticed the update to the job change announcements? It looks MUCH better.
- Back with another LinkedIn product update – this time focused on product design improvements. [@Gyanda Sachdeva via LinkedIn]
LINKEDIN: So happy about this! While I don’t see the email metrics yet in my LinkedIn Newsletter analytics, I’m anxiously awaiting the ability to see the open rate.
- LinkedIn Rolls Out New Newsletter Metrics [SocialMediaToday]
LINKEDIN: Analytics for your comments!
- LinkedIn Rolls Out Comment Impression Counts [SocialMediaToday]
META: We’ve all been waiting for the Community Notes feature to actually come to fruition given how much the initial announcement of Meta’s change to their fact-checking process rocked the social media world. As far as timing goes, this page says “we’ll be phasing them in over the next few months.”
- Introducing Community Notes [Meta]
SUBSTACK: Substack wants more TikTok creators to move to their platform.
TIKTOK: Very interesting. I haven’t seen a study like this before.
- How TikTok Users Respond to Music in Brand Promotions [SocialMediaToday]
YOUTUBE: Repurpose your TikToks and Reels onto Shorts.
- Is YouTube an underrated marketing channel right now? [STACKED MARKETER]
YOUTUBE: Wednesdays at 4 pm.
Katie McKiever 
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