RIP “impressions” 👋

Just remember, you can build an audience anywhere. You can serve and help anywhere.

It’s less about a particular platform and more about platforming you and your brand.

THE SCOOP

Join me in person on September 23 for my next SkillPop class: Level Up Your LinkedIn!

A big thank you to Ryan Atkinson for having me on the TechGuide podcast to talk about launching your social media career.

FACEBOOK: The Meta campaign is in full force to convince younger users to use Facebook.

Navigating Your 20s With Facebook[Meta]

INSTAGRAM: RIP impressions. One of the Instagram accounts I admin has the “Views” metric now. I still see “Reach” and “Impressions” on others. Has your IG switched to views yet?

LINKEDIN: I just subscribed.

LinkedIn Launches Gen Z Focused Podcast via iHeartRadio [SocialMediaToday]

SOCIAL MEDIA: A GREAT read. It reinforces that people are on social media to be social, or at least to be entertained and pass the time and not to click out from the platform to go elsewhere. “What I’m suggesting to you is that digital marketing in 2024 is a lot like marketing in 1964. It is getting the right message that appeals to the right people in the right places and at the right time to the right audience.”

Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. [SparkToro]

SOCIAL MEDIA: The task of educating executives and leaders when these skewed negative viral moments happen falls on the shoulders of the communications and social media teams a lot of the time.