What would you do if you were guaranteed to succeed? Doesn’t that open up the most fun thoughts?

INSTAGRAM: “In general, the ranking system [for Collab posts] biases more towards the original collaborator than the person who accepts.” A great little nugget.

• Instagram Chief Shares Tips on How to Improve Content Performance [SocialMediaToday]

INSTAGRAM: A whole new place for comments to live and be seen.

• Instagram Stories are getting comments [Engadget]

SOCIAL MEDIA: It’s taking more resources and more manual work to get to the core of how well news performs on social platforms and overall.

• Digital news consumption has gotten harder to measure [Axios]

SOCIAL MEDIA: I thought for sure Instagram would be the clear first choice. 

• If TikTok is banned, high-profile creators may turn to Facebook over Instagram [EMARKETER]

SOCIAL MEDIA: I felt compelled to scroll through to see how many I recognized.

• 25 Most Influential Creators of 2024 [Rolling Stone]

THREADS: Where’s X?

• Threads Continues To Gain Momentum Based on Download Charts[SocialMediaToday]

TIKTOK: It continues the trend that more and more people are getting their news through video format.

• About half of TikTok users under 30 say they use it to keep up with politics, news[Pew Research Center]

X: As you can imagine, Elon has been burning his keyboard up with his rants over this.

• Brazil’s Supreme Court upholds nationwide ban on Elon Musk’s X [MSNBC]

YOUTUBE: Paid courses are currently in beta.

• NEW: Courses on YouTube, Rotation of Featured Products in Live Shopping, and Altered Content Label! [Creator Insider]