I love that professional creators are the new influencers.

I’m seeing more and more women, especially those in corporate roles, step into the spotlight and share what they know. Think of professional creators as experts who use platforms like LinkedIn to share insights, ideas, and experiences from their work. 

According to LinkedIn, engagement on the platform is up 30% year-over-year, which means thoughtful content from professionals is gaining real traction. 

Your experience matters. Your voice needs to be heard. Now is your moment.

META: This sounds similar to when people unknowingly leave their Venmo feeds public.

• Meta warns users to ‘avoid sharing personal or sensitive information’ in its AI app [engadget]

PINTEREST: This is fun!

• E.l.f. Cosmetics and Pinterest Launch Personalized Beauty Tool Based on Color Analysis [Adweek]

REDDIT: I’m fascinated by organizations with an organic Reddit strategy. I’ve never been on a social team big enough that would give one a fair chance at success.

• Publishers refine Reddit strategies to tap into targeted referral traffic [Digiday]

REDDIT: “A new era of community marketing” from “the most human place on the internet.”

• Live from Cannes Lions 2025: Introducing Reddit Community Intelligence™ [Reddit]

SEARCH: “You basically can have a conversation with Google.”

• Google Rolls Out Talk & Listen Version Of Search Live In Labs [Search Engine Roundtable]
   

SOCIAL MEDIA: Some of these engagement rates are mind-blowing.

• Forbes Top Creators [Forbes]
   

SOCIAL MEDIA: “Engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows.”

• Digital News Report 2025 [Reuters Institute]

THREADS: No need for spoiler alerts with this.

• Meta’s Threads Is Declaring War on Spoilers (Exclusive) [The Hollywood Reporter]

THREADS: I find Mosseri’s language interesting here in the fact that he didn’t use “creators” but “culturally relevant voices.” By nature of the Threads platform, it does have to be a “voice” instead of what’s now considered a “creator” or one who usually creates compelling visual content – video, images, or graphics. This is obvious, but it shows that Meta thinks of the platform in this way too, that Threads is a different platform, to post different types of content on (text only for the most part) and for different users and audiences than their other platforms.

• 🧵Threads is working on a reward program for the “culturally relevant voices”. [@oncescuradu]

TIKTOK: Adobe and Adobe Express are having a moment. Between their partnership with LinkedIn and deepening partnership with TikTok, it’ll be interesting to see how CapCut (TikTok’s very own video-making app which could also get banned along with TikTok and currently has users upset about their terms of service change) will fare in all of this.

• Creativity at Scale: Meet our latest Symphony Generative AI Tools [TikTok]