It’s so much easier not to.
It’s so much easier not to do any of this.
But some of us have a deep desire, a calling if you will, to do something more with what we know. We want to help others and do good using this voice and knowledge we have.
The challenge is worth it.
THE SCOOP
Big thanks to Christine DeHerrera for having me on the You Are The Magic Podcast!
INSTAGRAM: Look at this beautiful button! The pause/play one on this Instagram Reel. You can now FINALLY pause Reels. People have been anticipating this feature for a very long time especially considering we’ve been able to do this on TikTok for years.
LINKEDIN: Very excited about this.
- 🚨 NEW 🚨 LinkedIn now allows you to add native videos to your Articles and Newsletters. [@lindseygamble]
LINKEDIN: I’m a big fan of Calendly.
- LinkedIn Adds Calendly Integration for Profile CTA Buttons [SocialMediaToday]
LINKEDIN: New newsletter all about video.
- Welcome to the Create Video Newsletter [LinkedIn]
META: This update does say that once they’re comfortable with the beta testing, the plan is to first roll it out across the United States before expanding it globally in the long run.
SOCIAL MEDIA: While this article is B2B focused, it emphasizes the important role social media continues to play in the content world. “Social media engagement” is a leading metric that brands use worldwide to measure their content marketing success.
- Content Marketing in 2025: What to Expect? [Stacked Marketer]
SOCIAL MEDIA: The vast majority of the top apps are either social media or AI-related.
SOCIAL MEDIA: A form of “going direct” is building and using a personal brand to broadcast a company’s message. I love this conversation and what this article discusses. Ultimately, both traditional PR and owned media (personal social feeds, blog, newsletter, etc.) are important and should be used depending on the brand’s goals.
YOUTUBE: YouTube might be coming to your town.
Katie McKiever 
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