We’re keeping the Women’s History Month celebration going by immersing ourselves in the wisdom and influence of The World’s Most Powerful Women.

And while we may not be able to stand beside them in person, we can surround ourselves digitally with top-tier women leaders.

Follow the personal brand accounts of The World’s Most Powerful Women here.

INSTAGRAM: Adam Mosseri is going back to the basics.

• Here are some tips to make the most of your Instagram profile for a strong first impression. [@mosseri]

INSTAGRAM: When it comes out, I would suggest experimenting with the app to see if you like the process, if you can make an efficient workflow using it and if not, continue using your current process. Remember, Instagram, and now the upcoming Edits app, prioritizes and is made for Creators, meaning people who make content for their own personal brand channels. If you’re involved in making content for a larger organization, Edits probably won’t be the solution for you.

• The countdown is on to the launch of Edits — a new video creation app that helps creators make videos on their phones. [@creators]

LINKEDIN: If anyone in London checks this out, please report back!

• LinkedIn unveils new Experience Centre at its UK HQ in the heart of London [LinkedIn Pressroom]

REDDIT: The “Post Check” feature is brilliant. I could see other platforms that have groups adopt this feature as well.

• Reddit adds new tools to help users contribute and connect across its platform [TechCrunch]

SOCIAL MEDIA: Is your industry represented? If you want to get deep into your analytics, measure your engagement rate monthly.

• Average engagement rates for 12 industries [January 2025] [Hootsuite]

TIKTOK: A now built-in feature.

• TikTok Rolls Out More Teen Safety Elements [SocialMediaToday]

TIKTOK: We’re less than a month away from the end of the 75-day extension.

• Exclusive: Reddit co-founder Alexis Ohanian joins Frank McCourt’s bid for TikTok [Reuters]

TIKTOK: This platform is doing everything to market its worth to the United States, including publishing a state-by-state economic impact report. Check out yours.

• TikTok Shares New Report on Its Impact on the US Economy [SocialMediaToday]

X: I rarely report on X news now, but when I do, it’s big.

• X is back – here’s what we know about the ‘massive cyberattack’ that caused Twitter to go down multiple times [techradar]

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BUSINESS BONUS

LEADERSHIP: “Women have made significant workplace progress over the past decade in terms of more equal representation, particularly in leadership. Women’s representation in mid and senior management rose by 5 percentage points, while their presence roughly doubled at the CEO and board levels of Fortune 500 companies.”

• Beyond Policies: Leadership Behaviors That Propel Women to the Top [Bain & Company]