The biggest (and scariest?) opportunity on LinkedIn

I know the Super Bowl just happened, but I can’t comment on who won or the ads since I put this together well before the game. Still, because this is landing in your inbox the morning after, it felt odd not acknowledging it.

Tell me, where did you spend the most time online during the game? Reply and let me know. Threads? Bluesky? Facebook? Instagram? TikTok? X?

Go sports!

THE SCOOP

Get these on your calendar! I have two LinkedIn workshops with SkillPop coming up – one is virtual and one is in person. I’ll see you on a screen or in a seat soon.

In person:

Elevate Your LinkedIn

Tuesday, February 25, 2025

6:30 pm – 8:00 pm ET

Virtual:

Elevate Your LinkedIn

Thursday, February 27, 2025

7:00 pm – 8:30 pm ET

BLUESKY: It’s still not even close to the number of users Threads has.

Bluesky now has 30 million users. [TheVerge]

INSTAGRAM: The definitive guide, until they change it again, for Instagram asset dimensions. You might want to bookmark this.

Creators, save this post! 📌 Swipe through for a handy guide to the latest dimensions for carousels, reels and stories on Instagram. [@creators]

INSTAGRAM: It more than likely is, but have you checked to make sure your Account Status is in good standing?

This is the second video in a short series where I’m breaking down key things to know about ranking on Instagram. [@mosseri]

INSTAGRAM: There’s a new metric – View Rate.

As a creator, you want to know why your content is performing the way it is and how you can learn from your results. [@creators]

INSTAGRAM: A preview of the new app.

✨ We recently announced Edits – a new video creation app that helps creators make videos on their phones. [@design]

INSTAGRAM: I hadn’t seen this yet.

Instagram Adds WhatsApp Connection Sticker for Stories[SocialMediaToday]

LINKEDIN: Video tech tips specifically for LinkedIn, but they can apply most anywhere.

🎥 Let’s talk about tech aspects for your videos, shall we? (You’ll want to save this post!) [@Jamé Jackson (Gadsden)]

LINKEDIN: Spoiler alert – it’s weekdays between 8 am and 4 pm, which is pretty much what it’s been forever.

The Best Time to Post on LinkedIn in 2025: 1 Million Posts Analyzed [Buffer]

LINKEDIN: Yes, at first glance, this article highlights the runaway success of video on LinkedIn, but it is also LinkedIn showing us their hand. Over the past year, they have repeatedly pushed this message through their own articles, media interviews, and earnings reports, making it clear that video is not just wildly successful but the biggest opportunity on the platform. Video will continue to be a main content priority for the platform in 2025 and a key factor in maximizing your presence. Do you have to post videos? No. But if you want to grow as much as possible and give LinkedIn what it clearly wants more of, incorporating video into your strategy will be essential.

For personal brands, this can feel intimidating, even scary. Out of all content formats, video is the most anxiety-inducing. For organizations, it can also be a heavier lift, requiring more resources, processes, and team coordination. But the potential payoff is there. The key is getting your brand to the point where creating video becomes second nature.