Live by example—that’s leadership.

Share by example—that’s thought leadership.

Leave the world a better place—that’s legacy.

The journey from leader to legacy—that’s what I’m building.

You can lead anywhere: at home, at your daughter’s school, or even in your community.

Leadership isn’t limited by titles, it’s shaped by actions.

The core components:

Presence—you need to be visible

Ownership—you need to own something: a message, a project, a vision.

It all starts with a personal brand. A brand that changes the world. A brand that changes lives.

Yes, even one life, lived in a way that feels as big or small as you make it, can create a ripple effect and make a meaningful impact.

If this speaks to you, there’s more to come. I’d love for you to join the waitlist and be the first to know.

This is for you, the career working woman who want to be the representation others need, to show what’s possible and pave the way.

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THE SCOOP

My next in-person LinkedIn training is coming up on February 3. Register here.

BLUESKY: What makes this platform so different.

• What is Bluesky, and should your business be on it in 2025? [Hootsuite]

FACEBOOK: This topic has been getting a lot of swirl online since the inauguration.

• Auto-followed Trump on Facebook? It’s probably because you previously liked the POTUS account [AP News]

INSTAGRAM: Heads up, your friends will start being able to see what Reels you’re liking.

• 📣 Bringing your friends to the Reels tab. [@mosseri]

INSTAGRAM: I predict we’ll still see most Reels stay shorter than 90 seconds.

• 📣 You can now upload reels up to three minutes long. [@mosseri]

INSTAGRAM: “Quality over quantity.”

• I’ve been getting questions on how often you should post on Instagram. [@mosseri]

INSTAGRAM: Meta has confirmed the “Breakthrough bonus program”

• Instagram is reportedly trying to attract TikTok creators with large bonuses [TheVerge]

INSTAGRAM: Notice how Mosseri only focuses on Reels here and not any other type of format. We all know that IG prioritizes Reels, but I’m keeping my eye on this video series to see if he references carousels, image posts, etc. I think it’s telling that he didn’t even give space to those formats in this update.

• I’m going to break down how ranking works on Instagram in a series of videos in a way that hopefully helps creators best leverage the platform. [@mosseri]

INSTAGRAM: Don’t forget Trial Reels.

• If you regularly post reels on Instagram, please keep these five tips in mind 👆🏼 [@mosseri]

LINKEDIN: “People want to hear from people.” Preach!

• Busting 4 Thought Leadership Myths That May Be Holding You Back [LinkedIn]

LINKEDIN: 3 content ideas for thought leadership.

• 5 Ways to Recharge Your LinkedIn Content Marketing Strategy in 2025 [LinkedIn]

PINTEREST: Timeline cleanse. Let’s look at pretty colors.

• The 2025 Pinterest Palette: This year’s trending colours [Pinterest]

SUBSTACK: It even provides AI-generated video clips to share on social.

• Substack rolls out livestreaming for all publishers [TechCrunch]

TIKTOK: I doubt the article I’ve linked here will be the most up-to-date information by the time you read this, but the overall takeaway with TikTok for now is – continue doing what you’re doing. If you were active on the app, and it was beneficial for you, stay active. There’s no need to change your activity at the moment, continue squeezing the juice for as long as you can. If you were not active on the app, stay that way. No need to start something new on this platform with so many unknowns.

• TikTok gets reprieve with Trump order but with twist [Reuters]