I kicked off 2025 by setting my personal brand’s social media strategy, completely unaware that Meta’s big announcement was just around the corner.

Now, I’m even more thrilled with the direction I chose. 

Here is a very simplified breakdown of it:

Social Media Priority #1 👉 LinkedIn

This is my primary focus. I create AND optimize my content—whether it’s copy, images, videos, or other assets—specifically for this platform.

Social Media Priority #2 👉 My Other Active Platforms

(personal Facebook profile, Instagram feed, Threads, Bluesky)

I repurpose my LinkedIn content here as time and capacity allow.

Owned Media Priority 👉 My Weekly Newsletter

I’m regularly guiding people back to my email list, making sure I can always maintain a direct communication line with my audience no matter what the social media platforms do. 

That’s my playbook. How are you working your strategy this year? Reply and let me know!

FACEBOOK: As cringe as Facebook seems to many I talk to (even pre-fact-checking removal announcement), you can’t argue with its massive user base and the sense of community it gives to moms, especially mom Facebook groups. I don’t see those migrating to anywhere else anytime soon.

• Facebook is still the top platform for moms [EMARKETER]

INSTAGRAM: It talks a lot about engagement bait.

• AVOID these things for maximum reach on your posts[@instagramforbusiness]

META: What a Meta mega mess. I have one top takeaway, which I wrote more about here, and it’s this – make sure you have at least one platform where you control your connection with your audience (email list, blog, website, Substack, or another channel).

• Zuckerberg Provides More Context on Meta’s Moderation Shift [SocialMediaToday]

PINTEREST: Has anyone found themselves on Pinterest more given all the turmoil on a lot of the other platforms? I haven’t necessarily, but I’m curious if others have gone there for an escape.

• Inside Pinterest’s quest to restore internet optimism [FASTCOMPANY]

REDDIT: A great resource for brands. I wonder if Reddit would consider expanding their API to allow brands to bring this feature into their monitoring, reputation management, and sentiment tools.

• Reddit intros new trends tools for businesses and an AMA ad format [TechCrunch]

SOCIAL MEDIA: I especially agree with “#7. LinkedIn” as it’s such a solid, foundational, consistent platform.

• What 97 Trend Reports Reveal About Social Media & Influencer Marketing in 2025 [The Month In Digital]

SOCIAL MEDIA: As someone who has been representing brands as the social media lead for 15+ years, whether the social team participates in a trend or not is a regular question. I do love this takeaway: “Brands must act within 24-48 hours for trend participation to be effective.” Depending on how large the organization is and if approvals have to be involved, by the time you put together the copy and the visual (the video or graphics/images) and run it through approvals, the moment is often gone.

• Study: 40% Of Consumers Support Brand Trend-Jumping [Search Engine Journal]

THREADS: I’m still waiting for this feature to appear on my app, but I’m glad it’s rolling out.

• New on Threads: See your insights on mobile 📲 [threads]

TIKTOK: I’m not even putting a link about a potential ban here because it’ll be dated by the time you read this. I’m monitoring what happens at the Supreme Court and if someone in the U.S. indeed puts a package together to buy it. January 19 is less than a week away!

TIKTOK: TikTok continues to proactively market itself as if all will work out for the platform here in the U.S. this year.

• TikTok What’s Next 2025 Trend Report [TikTok]

BUSINESS BONUS

LEADERSHIP: “For forward-thinking CEOs, investing in the executive positioning of their leadership team is no longer a “nice-to-have”—it’s a strategic necessity.”

• Executive team positioning: Why leaders should invest in its untapped potential [FASTCOMPANY]