Sharing your voice leads to visibility.

Visibility leads to opportunity.

Opportunity leads to money.

Money leads to impact.

Impact leads to leaving a legacy.

Leaving a legacy leads to the values you hold most dear living on forever.

And that is how you change the world.

INSTAGRAM: Share your location, new stickers, and more.

• More Ways to Express Yourself and Deepen Friendships in DMs [Instagram]

LINKEDIN: Do’s and don’ts when posting on LinkedIn.

• LinkedIn Guide to Creating’s Post [LinkedIn]

LINKEDIN: A training from the LinkedIn News team.

• How to Create Scroll-Stopping Short Videos [LinkedIn]

LINKEDIN: Native LinkedIn Audio Events are going away.

• Unifying Audio Events and LinkedIn Live [LinkedIn]
   

LINKEDIN: I let out a weird random whistle when I read these two sentences just now because they’re so true. If you’re spending money on marketing but haven’t engaged your own employees, you’re wasting money. Employee advocacy can grow your brand exponentially. “Your executives and employees can be your most valuable marketing resource to reach decision makers, advocate for your brand and share compelling points of view on the industry. On LinkedIn, the collective network size of your employees is, on average, 12x larger than your company network.”

• How to Effectively Leverage Influencers in B2B Marketing [LinkedIn]

SOCIAL MEDIA: A deep dive into the growing group of news influencers and the ever-evolving role social media plays in how we consume information.

• America’s News Influencers [Pew Research Center]

SOCIAL MEDIA: 8 examples of executives leveraging their personal brands.

• Everything you need to know about social media strategy for executives [Sprout Social]
   

SOCIAL MEDIA: Through searches on their platform and observations, the Canva team gives us a look ahead at 2025.

• Design Trends [Canva]

SOCIAL MEDIA: To restrict reach or not to restrict reach, that is the question.

• Where Each of the Big Social Platform Stands on External Links [SocialMediaToday]

THREADS: My Twitter lists were everything back in the day. I’m hoping I can build out custom feeds that are just as meaningful. 

• Threads’ custom feeds are already rolling out [The Verge]

THREADS: Better search and more trends.

• Today we’re beginning to test a couple of long-overdue improvements to Search and Trending Now on Threads. [@mosseri]

BUSINESS BONUS

COMMUNICATION: A flowchart to help your brand consider when to respond to something happening to your business or around your business.

• Trump’s return sparks a high-stakes communications test for corporate America [Axios]