Hurricane Helene has devastated western North Carolina. If you want to help, here’s a list of ways. 

If my social media skills can help a business owner impacted by the storm, please let me know. Here are the details.

INSTAGRAM: Reels has now been sound branded.

• Instagram Launches Signature Sound of the App [SocialMediaToday]

LINKEDIN: The gold Community Top Voice badge is going away, but the blue Top Voice badge will still exist.

• Community Top Voices (Gold Badge) [LinkedIn Help]

META: Tons of new AI capabilities announced at Meta’s Connect conference.

• Meta Connect 2024: Orion glasses, Quest 3S headset, Meta AI upgrades, Ray-Ban Meta real-time video, and more [TechCrunch]

SOCIAL MEDIA: A damned if you do and damned if you don’t situation.

• Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms [Digiday]

SOCIAL MEDIA: Benchmarks for more than a dozen industries.

• Social media benchmarks: Q3 2024 data + tips [Hootsuite]

SOCIAL MEDIA: The first sentence can make all the difference.

• 6 Psychological Techniques to Help You Write Great Social Media Hooks [Buffer]

TIKTOK: This has my full support.

• TikTok Partners With WHO to Combat Medical Misinformation [SocialMediaToday]

TIKTOK: More options to make money on the platform.

• TikTok Expands Subscriptions for Creators [SocialMediaToday]