Are you in the 54%?

We’re back from the best beach week at Hilton Head Island, South Carolina. We rode bikes on the sand, saw wildlife and sea creatures galore, got lightly stung by a couple of jellyfish, ate at yummy restaurants, regularly visited the General Market for soft-serve ice cream treats, and just missed Tropical Storm Debby by a week.

Summer is my absolute favorite time of the year – July especially. Having a birthday on Christmas in July solidified that for me from the beginning.

We’re soaking up these last hot, humid weeks with the girls before school starts. Next up, teacher assignments and backpack shopping. I hope you have lots of fun memories from this summer to look back on as well!

THE SCOOP

Join me in person for my next SkillPop class: Level Up Your LinkedIn!

INSTAGRAM: A big change to IG’s metrics. Adam Mosseri shares more here.

Instagram is making views the primary metric for content [TheVerge]

INSTAGRAM: A good refresher. I wonder if IG has seen a dip in Live use and that’s why they’re putting out this content. There’s always a motive behind a message.

All about Instagram Live [@Instagram]

INSTAGRAM: The Facebook page login requirement is being removed!

Introducing Instagram API with Instagram Login [Meta]

INSTAGRAM: Very excited about this update.

Instagram Expands Carousels to 20 Frames [SocialMediaToday]

LINKEDIN: Company page verification is rolling out now too.

Introducing LinkedIn Page Verification [Linkedin]

LINKEDIN: There are 184,000 newsletters on the platform, per LinkedIn.

Introducing sponsored newsletters to help marketers amplify their long-form content and reach new audiences [Linkedin]

LINKEDIN: It takes time to feel confident and comfortable posting from your personal profiles, especially on LinkedIn. Be patient with yourself, but keep doing it.

Finding and Using Your Unique Voice [LinkedIn]

LINKEDIN: The power in building your own executive brand, or helping your executives build theirs, impacts your organization as a whole in the best ways. I’ve helped teams and individuals with this work and am blown away by the results every time. Send me a message if you’re ready for an executive social media strategy.

Developing an Executive Social Media Strategy on LinkedIn [LinkedIn]

LINKEDIN: Overall, weekdays still win out, but there’s an argument for scheduling content on LinkedIn on weekends as well.

What’s the Best Time to Post Content on LinkedIn? [LinkedIn]

LINKEDIN: I’ve pitched multiple stories to the LinkedIn News team, and a few of them successfully.

The How and Why of Pitching a Story to LinkedIn News [PR NEWS]

META: Goodbye celebrities, hello to your own personal AI characters.

Meta moves on from its celebrity lookalike AI chatbots [TheVerge]

META: Zuckerberg predicts that Llama usage will surpass ChatGPT this year.

Meta releases the biggest and best open-source AI model yet [TheVerge]

PINTEREST/TIKTOK: Significant social shopping news.

Amazon Deals Let Shoppers Buy Products on TikTok, Pinterest [Yahoo! Finance]

REDDIT: I find myself on Reddit more and more too.

Social network users are increasing their use of Reddit more than any other channel [EMARKETER]

SOCIAL MEDIA: “…54% of people in the U.S. ages 18 to 60 would quit their jobs if they could make a living as a full-time content creator.” What a stat. Are you in the 54%?

It’s not just the kids. Half of American adults want to be influencers. [tubefilter]

SOCIAL MEDIA: Such a mic-drop(out?) moment for the argument of the power of social media platforms and owning your own news as a whole. What I would have done to be in the room to decide where the announcement was going to be posted, how, and in what order. One of my favorite proverbial rooms to be in.

Biden spurns traditional media, avoids leaks by quitting race online [Axios]

SOCIAL MEDIA: I’m sharing this article solely because of this quote: “Our executives have an incredible voice on LinkedIn — and that [platform] presents a real opportunity for us to really tell our story to clients as well as potential employees.”

Communicator spotlight: Garrett Marquis, BNY’s chief communications officer [Axios]

SOCIAL MEDIA: 31% of those who run social media channels for a brand are uncertain about their strategy and you’re probably overwhelmed. I didn’t need the stats and the charts in this Stacked Marketer article to tell me that because I hear it from people almost every day. Please reach out if you need help with your social media strategy. This is what I do for brands.