| Build Your Power Presence The 7th and last principle! For the previous six weeks, this newsletter has been dedicated to sharing the key components, one-by-one, needed for a strong social media strategy, i.e., a Power Presence. This is for personal brands and business brands alike as each principle can be scaled up or down depending on how big of an entity the brand is. I’ve shared about Power Presence Principles #1, #2, #3, #4, #5, and #6: Purpose, Plan, Posts, Process, Proximity, and Performance. If you’re a new subscriber, reply to this email and I can forward you the others to catch you up. We’re now at the final principle! Power Presence Principle #7: Participation These are the icing-on-the-cake elements of your social media strategy. This is when you consider adding on additional owned channels. If you’ve been consistent on your other social media channels for three months, then this is a time to consider adding other platforms that you’re not on yet or picking back up ones that have gone dormant due to a lack of strategy or resources. This is also where starting an employee advocacy program can be incredibly powerful for your brand. Employee advocacy is the practice of employees promoting their company on their personal social channels. It allows brands to leverage their workforce to authentically spread brand awareness and turn employees into trusted online brand ambassadors. This is also the best time to create a social media policy for your brand or update your existing one. The HR department governs a social media policy in a brand but the team that leads social media needs to work alongside HR to ensure the most important elements are included. A social media policy is essential as it protects the brand’s reputation, ensures consistency, helps mitigate legal risks, preserves confidentiality, and encourages employee advocacy.  INSTAGRAM: Significant changes to its algorithm. Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators [SocialMediaToday] LINKEDIN: Did LinkedIn just launch the new Wordle? Will you be playing? JUST ANNOUNCED: Who’s playing games?? ♣ [@Katie McKiever, LinkedIn] INSTAGRAM: Significant changes to its algorithm. Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators [SocialMediaToday] LINKEDIN: Did LinkedIn just launch the new Wordle? Will you be playing? JUST ANNOUNCED: Who’s playing games?? ♣ [@Katie McKiever, LinkedIn] LINKEDIN: New record engagement on LinkedIn reported in Microsoft’s earnings report. LinkedIn Business Highlights from Microsoft’s Q3 FY24 Earnings [LinkedIn] META: It might have to do with the creator economy. Why Meta is looking to the fediverse as the future for social media [TechCrunch] REDDIT: Original native content looks to be performing the best on Reddit. Reddit is quietly changing the way its homepage works [Sherwood] SOCIAL MEDIA: A new social media platform is coming. Zoomers Are Making Their Own Myspace [Bustle] SOCIAL MEDIA: CapCut could be on the chopping block too. The Scoop: TikTok ban could take beloved editing tool with it [PR Daily] THREADS: Now if only Threads can figure out how to do trending news well. THREADS NOW HAS MORE DAILY USERS THAN X [Futurism] |
Is this the new Wordle?
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Katie McKiever 
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