Katie McKiever

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Build Your Power Presence

These next several weekly newsletters are dedicated to sharing the seven components, one-by-one, needed for a strong social media strategy, i.e., a Power Presence. 

This is for personal brands and business brands alike as each principle can be scaled up or down depending on how big of an entity the brand is.

In the previous weeks, I shared about Power Presence Principles #1, #2, #3, and #4: Purpose, Plan, Posts, and Process. If you’re a new subscriber, reply to this email and I can forward you the others to catch you up.

Next up, we have…

Power Presence Principle #5: Proximity

Bringing other humans into your brand story.

This is where your digital brand and social channels really take off – the magic sauce of digital engagement.

It takes two – two things for people to trust your brand and want to follow and grow along with you professionally: consistent messaging (which we’ve already discussed in previous principles) and proximity. 

“Your network is your net worth.” – Porter Gale

It’s a powerful statement. Being in close proximity to others can build trust and uplift your brand as a whole. Digitally connecting your brand with other accounts online shows proximity through online networking.

But, how do you do this? Below are strategies to incorporate into your content when appropriate. Please remember, this isn’t to take advantage of other accounts and people. These are ideas to implement when they’re genuine and aligned with your brand. 

  • Opportunities for connecting your accounts to others, e.g., collaborating on Instagram Reels.
  • Leveraging other audiences, e.g., replying to comments under a bigger thought leader’s LinkedIn post.
  • Tagging – pulling other accounts and audiences into your content when relevant.
  • Guesting on podcasts. You don’t need your own podcast to make the audio world work for you.
  • Searching and connecting with people on social media. On LinkedIn, you are one click away from any decision-maker.
  • Engaging, e.g., sharing others’ content in your Instagram Stories, tagging them, and engaging with them further from there.
  • Media, e.g., making yourself available to be an expert source for journalists in news stories.
  • In-person networking – NEVER underestimate the power of physically getting in a room with others. Taking pictures and posting and tagging accordingly connects the in-person experience online afterward.

THE SCOOP

Big thanks to Bitly for including me in a recent article on Instagram metrics.

How To Check and Track Your Instagram Analytics

CANVA: Canva Create 2024 is coming up and you can attend virtually for free.

INSTAGRAM: Gesture control is fabulous.

INSTAGRAM: I haven’t used the Notes feature in a bit, but I love it.

INSTAGRAM: New Instagram University account – an official IG account. You can subscribe to their broadcast channel as well from their profile.

INSTAGRAM: Trying to help protect young people from horrific criminals and situations.

LINKEDIN: Make sure you’re adding to the conversation and not just looking to get something out of it.

LINKEDIN: I LOVE competitor analytics.

LINKEDIN: It’s time to rethink your LinkedIn posting strategy. Link post previews on LinkedIn are TINY now (see my screenshot as an example). If you post links in your caption, include an image/graphic or a video as the asset in the post to command a bigger presence on everyone’s home feed with your content. LinkedIn is clearly prioritizing posts with images and videos. I haven’t seen anyone else talking about this other than in the comments section on this post if you sort by “most recent.”

LINKEDIN: New subscription for companies coming to LinkedIn with six new features.
LinkedIn testing Premium Company Page subscription with AI-assisted content creation [TechCrunch]
 
LINKEDIN: There’s a replay of a recent training LinkedIn did as well linked in the article.
How to Be Recognized as a Thought Leader on LinkedIn [LinkedIn]
 
META: There’s big potential here especially considering the AI assistant is baked into the platforms directly. Easy access.
Meta’s battle with ChatGPT begins now [The Verge]
 
THREADS: I’ve been seeing a lot of chatter on Threads complaining about the timeliness of posts and people seeing posts later than they wanted. This trends criticism wraps into that conversation.
Meta explains why the NYC/NJ earthquake didn’t trend earlier in the day [TechCrunch]
 
THREADS: Threads scheduling is coming very soon!
Threads Releases API Documentation Ahead of Planned June Launch [SocialMediaToday]

TIKTOK: Many suspect this is part of her new album rollout strategy. Smart.
Taylor Swift Songs Return to TikTok [Variety]
 
TIKTOK: “a dedicated space for photo and text content.”
TikTok starts testing its Instagram competitor TikTok Notes in Canada and Australia [TechCrunch]
 
X: No choice.
X To Remove the Option To Hide Blue Tick [SocialMediaToday]
 

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