You need a M.A.P. 🗺️

Last week, I shared about Power Presence Principle #1: Purpose. If you’re a new subscriber, reply to this email and I can forward you last week’s to catch you up.

Next up, we have…

Power Presence Principle #2: Plan

Now that you’ve established who you are and what you represent and goals around that in your Purpose, you have to externalize those elements by establishing your M.A.P. so your purpose can connect with others.

Message

Audience

Platform(s)

How to do this:

MESSAGE: Establish 3-5 viewpoints (content pillars) that make up your overall message as a brand.
AUDIENCE: Write down several sentences about the ideal audience (person or group of people) that you’re talking to in your message. You’re identifying the characteristics of your perfect client.
PLATFORM(S): Identify the platforms that you’ll continue to use or start using to share your message. Every brand is unique in how it should approach choosing which platforms to be active on. There are a number of factors to consider, but the most important thing to remember is that you should not be on more platforms than you and your team can handle. You should be able to consistently put out content on each platform for at least three months before you consider adding another one. There have been plenty of times when brands have needed to sunset platforms as well.

See you here next Monday for Power Presence Principle #3!

INSTAGRAM: Collabs are powerful. Make sure you’re using them when applicable.

How to Use Instagram Collab Posts (+ Collab Ideas to Boost Engagement and Reach) [Buffer]

INSTAGRAM: Instead of there being a unique destination when you click on a hashtag like there is now, the hashtag and search experiences will be blended.

Instagram Updates Hashtag Search To Broaden Discovery [Social Media Today]

INSTAGRAM: My favorite metric in Instagram’s Insights has now rolled out to Reels as well. Seeing how many accounts followed you based on one piece of content that you posted has been available for all types of posts except for Reels until now. To find how many followers followed your account from any one Reel that you posted, select “View Insights” immediately under a Reel on your Instagram feed and scroll down to the “Profile activity” section and you should see “Follows” there.

LINKEDIN: Commence the comparisons to Facebook in 3,2,1…

LinkedIn plans to add gaming to its platform[TechCrunch]

LINKEDIN: Ever wanted to see what ads your competitors, or any company for that matter, were running on LinkedIn? Simply type in their name here:

LinkedIn’s Ad Library offers transparency in advertising by providing a searchable collection of ads.[LinkedIn]

LINKEDIN: The shift to LinkedIn-first thinking and strategy is VERY exciting to me and how I think for so much of the work that I do.

How LinkedIn has quietly become the talk of the content creator community [Digiday]

LINKEDIN: Make sure you or any other admins of the page can manage the inbox before you turn it on.

Engage with Your Audience Directly: Pages Messaging Has Arrived[LinkedIn]

META: You now have a new political content account setting by default.

Meta’s new opt-out setting limits visibility of politics on Instagram and Threads[The Verge]

REDDIT: So random. Also, I’m not surprised at what time Snoo’s alarm is set for.

Snoo gets ready for Reddit’s IPO[YouTube]

SOCIAL MEDIA: From a communications and social media standpoint, this is fascinating. The massive amount of effort that has gone into campaigning on both sides. I am in awe.