3 times in a row for Instagram

Build Your Power Presence

As promised in my previous newsletter, over the coming weeks, I’m going to share the seven components, one-by-one, needed for a strong social media strategy, i.e., a Power Presence.

This is for personal brands and business brands alike as each principle can be scaled up or down depending on how big of an entity the brand is.

Power Presence Principle #1: Purpose

A clear social media strategy starts off with establishing the foundation of its purpose – the point of having a social media presence in the first place.

It includes the mission statement of your brand (the why) and the goals for your social media strategy. Those goals are written in concept form and in the form of key performance indicators (KPIs) so you can actually measure if you’re making progress or not.

A lot of times, those goals are identified by doing an audit of the performance of your existing social media channels.

You should at least have annual goals which change each year. You can break those down into quarterly goals, but going for a targeted goal for an entire year is a powerful exercise – leaders buy into it, you learn A TON, and you’ll be set up the following year to be even more successful.

See you here next Monday for Power Presence Principle #2!

THE SCOOP

My next Social Media Strategy for Business in-person class was just announced! This is for every brand that doesn’t have a strategy yet. Register here.
My brilliant friend Molly Grantham (follow here on Instagram and Facebook) writes a column for Charlotte Parent and asked me to contribute to her most recent one: ASK A MOM: Separation anxiety, social media, and self-esteem.
Big thanks to American Marketing Association – Charlotte Chapter for inviting me to this event next month. Register here.

INSTAGRAM: I’m a HUGE fan of multi-asset (photos and/or video) carousel posts on Instagram, LinkedIn, and Facebook as I’ve seen the payoff in engagement metrics. We’ll see what increasing the amount of items allowed in the post does to the numbers. This was a pop-up that happened when I went to share a carousel post in Instagram.

LINKEDIN: From LinkedIn at no cost until April 5.

Build Critical AI Skills with These 250 (Free) AI Courses[LinkedIn]

LINKEDIN: Have you contributed to a collaborative article?

1 year, 10 million contributions: Unlocking the world’s expertise through collaborative articles[LinkedIn]

LINKEDIN: LinkedIn giving a native process to promote user-generated content (UGC). I like it.

Companies can now promote member content with LinkedIn Thought Leader Ads[LinkedIn]

META: Anyone who’s touched digital/social journalism knows CrowdTangle. We also remember Cambridge Analytica.

Meta to shut off data access to journalists[Axios]

SOCIAL MEDIA: I’ve helped multiple organizations update their social media policies. If you still don’t have one, here is some inspiration from large companies.