2024 Social Media Benchmarks [STUDY]

1–2 minutes

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As much as AI, automations, and our content processes help us, the more they take the human out of the work we do and the more we have to work to keep the human in.  

The more real stories, the more real pictures of real people, and real videos with real voices we need to incorporate into our content to show our brand’s heart and soul. That’s the way our businesses will continue to connect with other humans in this digital world.


THE SCOOP

I’m a speaker again this year at Social Media Strategies Summit held virtually this week. Join us.


INSTAGRAM: This could come in handy especially if your account gets a lot of DMs.

INSTAGRAM: A step-by-step.

LINKEDIN: The impact of public LinkedIn groups. Do you belong to one?

PINTEREST: Is Pinterest coming for Pantone? They say that they’ll announce the top colors each year.

REDDIT: Google knows where authentic conversations are happening and wants in on it.

SOCIAL MEDIA: Big thanks to my friends at Socialinsider for making me aware of their new study.

SOCIAL MEDIA: How many of these do you regularly use? My answer is 1.

TIKTOK: In partnership with National Research Group (NRG), TikTok put out a white paper to help brands market to the gaming audience better and to also market TikTok as a top platform for the industry.

YOUTUBE: YouTube taking full advantage of TikTok’s issues with Universal Music Group right now.


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