Good social media allows your name to walk into the room before you do – for all for the right reasons. This goes for brands and individuals alike.
That’s the power of using social media to communicate your thought leadership.
Who doesn’t want that? It’s what I call a Power Presence.
All you need are these three things:
- Purpose
- People
- Platform
BLUESKY: Is it too late?
- Bluesky is finally open to everyone. But will anyone come? We ask its CEO. [Business Insider]
FACEBOOK: Meta worded this announcement in such a way that many are still confused as to what it means. Just another example of social media platforms being able to potentially change a feature on a whim and brands and users are left scrambling.
- Meta cuts off third-party access to Facebook Groups, leaving developers and customers in disarray[TechCrunch]
FACEBOOK: I noticed this on desktop last week, but not on mobile. Have you spotted this yet?
- Facebook Tests Generative AI Prompts for Better Post Captions [SocialMediaToday]
INSTAGRAM: If you use a third-party scheduling tool, you might already have access to a similar feature, but having it natively in the app is great.
LINKEDIN: There are examples too.
- Elevating Your Professional Presence with Storytelling[LinkedIn Guide to Creating]
LINKEDIN: I’ve now launched two LinkedIn Newsletters – one from a personal profile and one from a brand’s. I am currently in love with this product. It’s not perfect, but for the stage it’s in, it’s powerful and I’m encouraged by the continued updates for Newsletters that I continue to see from the LI team which is a strong indicator to me that they’re planning on keeping this around for a while.
- 11,000 subscribers and growing! 📢 The new Sutter Health Vitals LinkedIn Newsletter is now live.[@KatieMcKiever LinkedIn]
META: We should see this “in the coming months.”
SOCIAL MEDIA: Nothing groundbreaking here, but it should reinforce if your strategy is on the right track.
- 11 social media trends you need to know in 2024 [Sprout Social]
THREADS: This news is causing quite the stir on the platform for multiple reasons but mainly because some were hoping Threads could fill a void made when they moved to Threads from Twitter but still looking for news and political discourse.
THREADS: How the Threads feed works.
- Threads Feed AI system[Meta]
YOUTUBE Neal Mohan shares his vision for the year.
- Letter from the YouTube CEO: 4 Big bets for 2024[YouTube Official Blog]
BUSINESS BONUS
Here I share articles that might not be social media focused, but helpful for general business and brand building.
COMMUNICATIONS: Building trust is the key.
COMMUNICATIONS: Are you in demand? Communicators are my favorite professionals and I’ve been blessed to work with some of the best in the country.
- The Most In-Demand Skills for 2024[LinkedIn Talent Blog]
LEADERSHIP: A leader might be more introverted, fearful of communicating, unsure of how to do it well, and/or not understand how much power they hold in communicating from their position, but there are ways to get there and it’s all about taking steps to feeling more comfortable.
LEADERSHIP: Your chance to inspire future generations.
Katie McKiever 
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